Exclusive: How The New York Times’ Granular Gen AI Tool Drives Campaign Performance

Over the past three months, The New York Times has been using generative artificial intelligence to align a brand’s campaign message with the most relevant articles and interested audiences, executives told ADWEEK. And it’s seeing promising campaign results. The gen-AI-powered ad tool, called BrandMatch, uses large language models to decode an advertiser’s brief, uncover more…
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