2018: The Year Programmatic Cleaned Up And Grew Up

This year’s theme was transparency. Marketers wanted transparency so they could make better decisions. Marketers, agencies and DSPs showed increased interest in the programmatic supply chain. They wanted to know the rules of programmatic auctions and the fees involved in advance, not find out hidden practices afterwards. They also wanted to know where to treadContinue reading »

The post 2018: The Year Programmatic Cleaned Up And Grew Up appeared first on AdExchanger.

Read more

Investigation: DSPs Charge Hidden Fees – And Many Can’t Afford To Stop

AdExchanger |

Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and from lots of other hidden extras they charge for. Interviews with more than a dozen sources reveal that even as marketers make progress in understanding what they’re paying for, nontransparent fees abound in the DSPContinue reading »

The post Investigation: DSPs Charge Hidden Fees – And Many Can’t Afford To Stop appeared first on AdExchanger.

Read more