Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Claws Down The bidding war between Comcast and Disney for...
DSP
Aside from the Trade Desk, which outstrips competitors among agencies, independent DSPs still struggle to differentiate or break out from...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and...
While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a...
AppNexus CEO Brian O’Kelley has been waiting 10 years for ad tech to become transparent.Less than a week after Rubicon...
The Trade Desk on Wednesday made its first-ever acquisition when it bought the cross-device identity graph company Adbrain, adding a...
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...
As with matrimony, the road to acquisition is paved with dalliances – some serious and some … less so.For evidence,...