How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer is to become a data company. Dstillery officially shut down its bidder and stopped operating a DSP on July 1. Its focus now is selling custom audience segments through the buyer’s DSP of choice. Since… Continue reading »
The post Dstillery Shuts Down DSP And Becomes A Data Company appeared first on AdExchanger.
The demand-side platform (DSP) market has been in flux for the past few years, with the crowded field thinning into a handful of contenders that are “in the money,” said Kevin Mannion, chief strategy officer at the market research firm Advertiser Perceptions. And the DSP market is finally hitting that homestretch. In the latest Advertiser… Continue reading »
The post The DSP Market Shakeup Starts To Settle In Latest Advertiser Perceptions Report appeared first on AdExchanger.
While most DSPs let marketers increase or decrease bids based on factors like time of day, Beeswax is upgrading that idea with a product that lets buyers optimize bids based on up to 40 factors from the bid requests. Bid Models, which graduated from beta Wednesday, uses multivariate bidding algorithms to help marketers find “pockets”… Continue reading »
The post Beeswax Ups Its Optimization Game appeared first on AdExchanger.
The Trade Desk shocked many observers last May when shares jumped from around $50 to $90, and then again in August when the stock leapt to about $130. Now shares are trading at almost $200. But what’s behind The Trade Desk’s monumental growth in the past year? The company benefits from a smaller field of… Continue reading »
The post How The Trade Desk Has Evolved For The Next Stage Of DSP Growth appeared first on AdExchanger.
Beeswax raised $15 million in Series B funding which it will use to support connected TV and win marketer clients. As it expands to achieve these initiatives, Beeswax will double its current headcount of 65 by the end of this year. The software-as-a-service DSP last raised funds in 2016. The new round brings total funding… Continue reading »
The post Beeswax Nets $15M In Series B, As It Gears Up For Connected TV And Going Marketer Direct appeared first on AdExchanger.
About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence technology decisions and take programmatic contracts in-house, DSPs are freer to go after brands directly. Even The Trade Desk, which built a $6 billion business by pledging its allegiance to agencies, has signed more than… Continue reading »
The post Shifts In The Agency-DSP Dynamic As Clients Take Control Of Programmatic appeared first on AdExchanger.
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. With The Trade Desk’s market cap at $5.25 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs)… Continue reading »
The post Linear: An Overlooked Opportunity In The Evolving DSP Landscape appeared first on AdExchanger.
Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s Programmatic I/O in New York City on Tuesday, he specified the steps the industry needs to take to fix it. Eliminating waste in programmatic marketing is always a challenge when it comes to viewability and… Continue reading »
The post Here’s How Dish TV's Brad Stamulis Hopes To Fix Viewability Measurement appeared first on AdExchanger.
Many in the ad tech industry view demand-side platforms (DSPs) as commodities. Sizmek is hoping to prove otherwise, as it took the wraps off a revamped buying platform Tuesday. Made from the old Rocket Fuel DSP, the new offering, according to Sizmek CEO Mark Grether, has a more streamlined user interface than its previous iteration,… Continue reading »
The post Sizmek Revamps The Rocket Fuel DSP – But Does The World Need Another Buying Platform? appeared first on AdExchanger.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Davidson, vice president of platform demand at OpenX. Why would exchanges add to their enormous server-farm costs by sending multiple bid requests to a single demand-side platform (DSP) for the same impression opportunity?… Continue reading »
The post We Must Fix The Runaway Infrastructure Chain Before It Derails The Programmatic Market appeared first on AdExchanger.