Digitally native companies made nearly $1 billion in commitments during this year’s upfront, making them the biggest advertiser category in...
DTC
Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel. While...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Over The Top Ad-supported streaming TV service Tubi surpassed 20...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hulu Steals The Show Hulu is taking a page...
Nearly everything Disney does these days seems to be for the love of DTC.CEO Bob Iger told investors on Wednesday...
Shopify powers digital marketing for many of the savviest direct-to-consumer (DTC) brands.In addition to its foundational ecommerce services, Shopify provides...
A spree of direct-to-consumer (DTC) brands, including Hubble, Bonobos and Rothy’s, have started running TV commercials. And aside from adding...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Agent Amazon Amazon is on a charm offensive to bring...
Starting this week, luxury bedding startup Boll & Branch will add TV to its marketing mix, joining many other direct-to-consumer...
“Let it go, let it go” is the theme song for any advertisers who might’ve had their hearts set on...