GroupM, Magna and Zenith released global ad spend forecasts on Monday, and all agree that 2020 was not the catastrophe...
During
The past year has seen an explosion in ecommerce due to the novel coronavirus pandemic, which has accelerated the growth...
The Philadelphia 76ers, the first team in the National Basketball Association to score a jersey deal (and one of the...
Snapchat is taking to the airwaves, airing a spot on national television and across select markets in the U.S. during...
Google got grilled. The questions from lawmakers were more pointed – and en pointe – than ever at a hearing...
The Covid-19 pandemic has taken its toll on the travel sector, hitting the airline, cruise and hotel categories hard. But...
At Adweek's live virtual summit this week highlighting independent agencies and how they've found success during the pandemic, Facebook's head...
Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but...
Nicolas Bidon, global CEO of Xaxis, GroupM’s programmatic arm, is on a Duolingo streak. When stay-at-home orders were instituted, Nicolas...
Users flocked to apps during the first few months of lockdown. Paid acquisition was a bargain thanks to lower ad...