The Covid-19 pandemic has taken its toll on the travel sector, hitting the airline, cruise and hotel categories hard. But...
During
At Adweek's live virtual summit this week highlighting independent agencies and how they've found success during the pandemic, Facebook's head...
Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but...
Nicolas Bidon, global CEO of Xaxis, GroupM’s programmatic arm, is on a Duolingo streak. When stay-at-home orders were instituted, Nicolas...
Users flocked to apps during the first few months of lockdown. Paid acquisition was a bargain thanks to lower ad...
This is the ninth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ,...
Lomit Patel, VP of growth at IMVU, a 3D avatar-based social networking universe, was already planning for an economic downturn...
Media agencies are the No. 1 partner that brands are reviewing as COVID-19 rocks their marketing plans. Sixty-three percent of...
During times of crisis, advertisers want to connect with people reading local journalism. Michigan-based McLaren Health Care used Gannett’s sponsored...
A firm handshake is an integral part of the B2B sales and marketing cycle … which is kind of tricky...