Enduring client-agency relationships are a rarity in advertising. Between 1987 and 2020, the average length of these partnerships has steadily...
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Snap will allow augmented reality content creators to earn money for creating popular Snapchat Lenses through its new Lens Creator...
CANNES, France--Tech giant Apple and U.K. nonprofit Campaign Against Living Miserably (CALM) each won a coveted Film Grand Prix at...
AUCKLAND, Thursday: All the usual suspects – NewstalkZB, Breeze, More FM, Hauraki, The Hits, Mai, The Sound, Coast, The Rock,...
On this episode of Brave Commerce, Cristina Marinucci, global head of shopper excellence at Mondelez International, gets phygital with hosts...
They say that opposites attract. Never has that been truer than in the latest campaign from Volvo, which tells a...
A podcast interview withNikhil LaiSenior Analyst, Performance MarketingForresterForrester senior analyst of performance marketing Nikhil Lai will be speaking at AdExchanger’s...
Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up. But traditional panel-based...
AUCKLAND, Thursday: The New Zealand Commercial Radio Industry released the S1 2022 GfK Radio Audience Data into the market today,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shrinking Podcastiverse Podcasting has consolidated dramatically, perhaps...