On this episode of Brave Commerce, Cristina Marinucci, global head of shopper excellence at Mondelez International, gets phygital with hosts Sarah Hofstetter and Rachel Tipograph. Phygital is the blending of the digital and physical worlds to create enhanced experiences. Marinucci delves into the best practices for rolling out this omnichannel approach to retail with both…
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In a world where nearly everyone is always online, there is no offline.
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