TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend...
Election
As marketers, we often feel like we’re walking through a minefield, meticulously reviewing analytics and responding to data insights while...
Let’s cut to the chase: 2023 was a challenging year for publishers. Halfway through 2024, however, many publishers are feeling...
The burgeoning national political season isn't just about campaign promises and competing candidate agendas: It's about advertising. According to Forrester...
Last April, Donald Trump sat for a deposition in the offices of Letitia James. The New York attorney general had...
With everyone comfortably seated and chair references held to a minimum, Fox put its 2023 upfront in the rearview and...
Brands don’t want their ads to turn up next to content spouting conspiracy theories, propaganda and misinformation, but programmatic advertising...
The last few weeks have been brutal for the media industry. Still, a confluence of positive factors has publishers cautiously...
As we near what's expected to be a divisive election season, experts expect brands to avoid messaging that could be...
A whopping 1.4 million (AP 5+)* people tuned into TVNZ 1 to watch the 2023 General Election results unfold on...