Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
Embrace
By Kargo APAC GM Rob Leach* SYDNEY, Today: Media buying is both an art and science. In today’s targeting-obsessed programmatic...
Attention has never been more expensive for brands to buy, growing by nine-fold over the past 20 years. Meanwhile, ads...
When research group OpenAI first introduced what is arguably the most powerful text generator in the world last year, it...
Advertisers and influencers tend to lean into an image of motherhood that depicts a serene experience, but most moms can...
Few names in ad tech are more notable than Brian O'Kelley, inventor of the online ad exchange, the former CTO...
The Covid-19-induced collapse of ad spend in 2020 has been well-documented. But as the nation heads into a more optimistic...
Just 11 months after the pandemic paused professional sports and put a halt to DraftKings' entire operation--costing the company millions--the...
When Tim Ellis arrived at the NFL as its CMO in 2018, his plans were ambitious and the path was...
More than 2 million women have left the U.S. workforce since the Covid-19 crisis began last spring--far outpacing their male...