Advertising Spend Expected to Trickle Back to TV as Consumers Embrace Streaming

The Covid-19-induced collapse of ad spend in 2020 has been well-documented. But as the nation heads into a more optimistic spring with more vaccinations on the horizon, Nielsen is predicting that advertising spend–likely led by big-ticket advertisers–is heading back up. According to Nielsen’s March 2021 Total Audience Report, online retailers and insurance companies led the…
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