Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products' FDA-approved use. To coincide...
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Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. The Latino...
Pirate’s Booty has long traded on its high level of brand awareness, which it’s been able to achieve despite rarely...
Aflac launched its first-ever campaign on TikTok, dubbed #DuckVibes, to engage younger consumers with what it considers a mid-funnel-focused strategy....
It's been said that the "shift to social media" is as meaningful as when audiences migrated from radio to television....
Mastercard’s Touch Card Continues Brand’s Marketing Efforts to Engage All Consumers—and Their Senses
The increasingly blurred lines between physical and virtual forms of interactivity have largely ignored the roughly 2.2 billion people in...
Athletic apparel retailer Athleta unveiled a new health and wellness platform called AthletaWell that will be available exclusively to members...
Twitch is mainly known as a streaming platform for gamers. But what’s a gamer, actually? “The truth is, close to...