Mastercard’s Touch Card Continues Brand’s Marketing Efforts to Engage All Consumers—and Their Senses

The increasingly blurred lines between physical and virtual forms of interactivity have largely ignored the roughly 2.2 billion people in the world either blind or partially-sighted. Mastercard’s latest payments product, the Touch Card, is intended to rectify that. The card’s release is presented as part of a broader effort to demonstrate that inclusiveness, and addressing…
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