May 17, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Gymshark Hires Abercrombie Vet to Take a Swing at the U.S. Market

U.K. activewear brand Gymshark has made a series of executive hires to help it claim a bigger slice of the North American market, and it has a plan to take on its more established, homegrown U.S. rivals: Target gym-goers, not runners. The company, known for its seamless leggings and crop tops, has appointed former Abercrombie…
Adweek Feed