2018 was a pretty good year for Twitter, all things considered.Users are growing, if you don’t look at monthly active...
engagement
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is by Mark Cullinane, senior vice president and...
Credit card loyalty programs are table stakes for banks – nearly every bank has one. Points often accumulate unused and consumers...
Pooja Midha will speak on the future of TV measurement at AdExchanger's upcoming Programmatic IO New York conference on Oct....
As Johnson & Johnson’s senior manager for shopper marketing, Kris Cevasco spends most of her day figuring out how to...
Facebook’s scale – 1.45 billion daily active users at last count – has been its armor through a no-good, very bad...
Yieldmo has its eye on your thumb.For the last five years, the mobile ad startup has been working on a...
Uber’s rider-focused ad spend has increased twentyfold in the last year and a half.“The onus that puts on us to...