Oracle Data Cloud’s Plan To Take Over Digital Media Without Touching Media

Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken a central role in powering Oracle’s core products. Oracle Data Cloud further enhanced its ability to measure the digital media supply chain with its $850 million acquisition of Moat and the $400 million acquisition ofContinue reading »

The post Oracle Data Cloud's Plan To Take Over Digital Media Without Touching Media appeared first on AdExchanger.

Read more

UCLA Offers Advertisers A New Way To Buy Traditional Media

National advertisers don’t particularly covet college media inventory. The buying process is manual and clunky, and the ad is often just an image slapped onto a rudimentary webpage. And don’t even think about any meaningful ad verification. On the other hand, college media reaches a demographic that is very much coveted: affluent 18- to 24-year-oldsContinue reading »

The post UCLA Offers Advertisers A New Way To Buy Traditional Media appeared first on AdExchanger.

Read more

Oracle Plans To Reinvent Data Management By Focusing On Its DMP’s Strengths

AdExchanger |

On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP) – the one inherited from the BlueKai acquisition – as the focus of a tech stack that includes identifiers from AddThis and Moat, onboarding from Datalogix and cross-device linking from Crosswise. There are a coupleContinue reading »

The post Oracle Plans To Reinvent Data Management By Focusing On Its DMP’s Strengths appeared first on AdExchanger.

Read more