What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the...
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The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative. The...
Some members of the LGBTQ+ community may feel excluded when it comes to finding community and dating spaces. Certain places...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The DSP Podium Amazon’s ad business is to...
AUCKLAND, Today: Business trends are shifting, and 2024’s looking lively. Last year threw us hybrid work and inclusivity vibes. Now,...
Breakfast cereal commercials don't often pack an emotional punch, but Quaker's first global campaign was intentionally aimed at bringing tears...
Christopher Walken is one of the most mimicked celebrities, as his signature stilted cadence is perhaps the most unique in...
And so it begins... Following Paramount's recent announcement that it's rebranding its Showtime linear channel, Adweek heard from ad industry...
With less than two months until one of the biggest sporting events of the summer, Fox Sports revealed its flagship...
The folks behind Tubi's viral Super Bowl campaign have teamed up once again--this time appealing to fellow marketers. Fox-owned AVOD...