Meta's new Twitter clone app--Threads--is expected to launch on July 6, according to Apple's App Store. The decentralized app was...
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In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to...
Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Netflix's ad tier is here. And we have no bad words. Literally ... because Bad Words is one of the...
The creator economy has arrived, and there's no turning back. Whalar, a creator commerce company that is powering the creator...
As generations shift and consumer tastes change, so too must brands that focus on a specific age demo. For Saga,...
With the news that both Disney+ and Netflix will introduce ad-supported tiers, the transformation of the streaming landscape continues. Formerly...
Community engagement has become a key pillar of any brand strategy. Frequent interaction between a brand and its community is...
Paramount, the company formerly known as ViacomCBS, kicked off its investor day streaming event with a bang on Tuesday afternoon...
It's hard enough to measure a Super Bowl ad's effectiveness, but it's another debate entirely when it comes to an...