As generations shift and consumer tastes change, so too must brands that focus on a specific age demo. For Saga, the British portfolio business that targets those 50 and older with holidays, insurance and personal finance services, there are always new customers just around the bend. “You have to constantly evolve or you lose relevance,”…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run