Just before Google Chrome postponed its phaseout of third-party cookies until late 2023, publishers and advertisers were both optimistic and...
Evolution
It's important to remember the history of LGBTQ+ marketing only goes back 50 years. From ads that sailed below the...
After kicking off 2021 with acquisitions, Sir Martin Sorrell's S4 Capital continued to build its corporate social profile by joining...
Bloomberg Media is cozying up to its advertisers to drive deeper working relationships. So far, it's bearing fruit. Since 2018,...
AUCKLAND, Monday: New Zealand-based Lens Outdoor launched today with ambitious plans to revolutionise audience measurement in the out-of-home advertising sector...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Lon Otremba, CEO of the native programmatic platform Bidtellect, checks in from Delray Beach, Florida, as America begins its gradual...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. When Merkle launched as a direct and database...