March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

‘The Evolution of Sales’: How Bloomberg Media Is Getting Closer to Advertisers

Bloomberg Media is cozying up to its advertisers to drive deeper working relationships. So far, it’s bearing fruit. Since 2018, the media company has used one of the more commonplace tools in marketers’ armory–brand health studies–to identify brands’ strengths and weaknesses. This forms the basis for how Bloomberg builds content programs and communications strategies to…
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