AUCKLAND, Today: HYPER has made its first strategic acquisition since becoming independent in 2024, snapping up experiential and field marketing...
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The deal is expected to close in January. Adweek Feed
Ads aired on Spanish-language TV vs. on English-language TV resulted in a 31% increase in effectiveness. Adweek Feed
The two companies first forged a partnership in 2018. Adweek Feed
DDB Group AUNZ has announced a new leadership team with NZ CEO Priya Patel and NZ Chief Creative Officer Matty...
ADWEEK is bolstering its Marketing Vanguard platform for chief marketing officers, bringing aboard Liz Kneebone as vice president of community...
In the past, people paid little attention to what athletes wore when they arrived at a stadium for game day....
The lifestyle media company Betches struck a strategic content partnership with the National Football League on Monday, the second such...
Sports digital website, network and content producers, The Sporting News, has announced a significant strategic partnership and expansion to its...
CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant...