CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant...
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Advanced TV advertising company Cadent announced plans to drop $ 324 million to acquire the performance marketing company AdTheorent. The...
AUCKLAND, Wednesday: Technology/creative studio Daylight has appointed Lee Lowndes + Charlie Godinet to ceo and ECD as studio continues to...
BLUNT has launched its new look ‘brand world’ encompassing a new identity, positioning, packaging and website as it prepares to expand...
Very little about our world exists as it did in 2019. For a company like Columbia Sportswear, that year may...
AUCKLAND, Tuesday: As its integrated capability grows, Parnell-based agency Farrimond has made two new senior hires within its media department....
AUCKLAND, Thursday: Grey Lynn-based Mango Aotearoa has made four new hires across its PR team, bolstering its offering with the...
In a game of executive musical chairs, Dana Walden made her first big moves as head of the company's TV...
Eyes and Ears is ramping up its pre- and post-production teams to meet the increasing demand for video content, which...
When the first wave of digitally native publishers launched in the early aughts, they initially aimed to attract an audience...