Advanced TV advertising company Cadent announced plans to drop $ 324 million to acquire the performance marketing company AdTheorent.
The post Cadent Acquires AdTheorent For $ 324 Million, With Plans To Expand Beyond TV appeared first on AdExchanger.
More Stories
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech