OpenAI's latest AI-powered disruptor, the text-to-image tool Sora, is prompting shifts in business models and agency pricing structures, five sources...
Expected’
Last September, a study by RSW/US, an outsourced business development firm that works solely with ad agencies and PR firms,...
The ongoing battle between artificial intelligence models and publishers is not an even playing field, and media outlets with high-quality...
Only days in, Disney+'s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on...
Excluding U.S. political advertising, advertising revenue grew by 6.5% in 2022, according to WPP media investment arm GroupM's 2022 year-end...
Warner Bros. Discovery just moved up its streaming timeline. The company previously announced it'd be merging HBO Max and Discovery+...
Following a period of record ad spend, nearly a third of media budgets are set to decline next year with...
After years of developing and honing a service appreciated by shoppers around the country, Instacart has recently turned its attention...
Like most technology companies out there in the cold right now, Roku’s Q2 earnings are quite a mixed bag compared...
Independence Day may not have carved itself into cannabis lore like April 20 or Danksgiving, but the summer holiday has...