GroupM’s 2022 Forecast Is Rosier Than Expected, but Not Great

Excluding U.S. political advertising, advertising revenue grew by 6.5% in 2022, according to WPP media investment arm GroupM’s 2022 year-end “This Year Next Year” forecast. The U.S. market fared better than the global market this year, with 7.1% growth and $ 305 billion in revenue. The numbers don’t indicate economic prosperity by any means. In fact,…
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