AUCKLAND, Today: Val Morgan and McDonald’s have teamed up to gamify the cinema experience with the launch of CineGame. The partnership...
Experience
Patr?n has hosted pop-ups around the globe to immerse consumers in its brand, showcasing the history of the margarita in...
While moviegoers tend to gravitate toward the classic popcorn-and-soda combo for their in-theater experience, spirits brand Skyy Vodka is introducing...
Meta Quest 2 headset users can say yes to Nope, the upcoming feature film from Monkeypaw Productions and Universal Pictures,...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Snap Inc. unveiled an augmented reality experience to back Coca-Cola's "Coke Summer Music" campaign and the release of "Thousand Miles,"...
This year's Grand Prix in Brand Experience and Activation went to Vice Media for its initiative that used Instagram AR...
The National Hockey League is using augmented reality to help fans hoist its iconic Stanley Cup trophy. Hockey fans can...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Bieber...
VMLY&R today announced the appointment of Miles Cox as Chief Experience Officer in AUNZ. Cox joins the VMLY&R AUNZ Executive...