“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Experiences
Travel doesn't exist in finite amounts. It doesn't wear down, rust away or succumb to functional obsolescence. Travel is an...
Variety isn't the spice of life these days--experience is. Seventy-four percent of Americans favor experiences over products according to data...
Meta is revamping the objective selection experience when brands create new campaigns in Ads Manager to an outcome-based model, enabling...
Over the last 4 years, Shannon Womack has helped lead Delta's global brand strategy and marketing for all brand communications...
Groupon's online marketplace is getting a literal helping hand in a new campaign from FCB--the stars of the ad are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPO Craze Another day, another IPO. The latest ad...
A clever combination of creativity and code has seen NV Interactive craft compelling immersive digital experiences for 20-plus years. Here,...
Airliner Virgin Atlantic named Lucky Generals as its lead creative agency to take charge of the development of a multimarket...
A new app launched ahead of Mother's Day invokes Victor Hugo Green's historic Green Book as it attempts to help...