From AI personalization to outcomes-based measurement, here are the trends TV insiders are expecting. Adweek Feed
Experts
Ad buyers and sellers tell us how AI will affect TV in the year ahead. Adweek Feed
From a unified video ecosystem to a shift in ad-supported viewing, here's how the TV ad market changed this year....
Disney's deal with the National Football League has implications for advertising and future media rights. Adweek Feed
A Spotify and Netflix partnership could bring big benefits to both companies. Adweek Feed
The social media-style feed was fundamentally misaligned with shopper behavior, one agency said. Adweek Feed
AUCKLAND, Today: Retail media is quickly becoming one of marketing’s hottest topics, with chatter almost rivalling AI. Revenue is booming...
Adtech industry leaders want to see Google spin off parts of its adtech business or allow for greater integrations across...
AUCKLAND, Today: True has teamed up with Flight Centre to encourage more Kiwis to get out and explore, with a...
Retail media's quick growth has made it a buzzy topic at nearly every industry conference over the last couple of...