Facebook is bringing playable ads, an interactive format that lets users demo a mini version of an app before downloading...
Facebook Audience Network
Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding...
Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked...
Apps lean heavily on Facebook for their paid user acquisition efforts, but they also want more control over how and...
Facebook is trying to reset its relationship status with publishers from frenemy to friend.“That is an area we can do...