App Advertisers Give Low Marks To Facebook’s Instant Articles And Audience Network

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Apps lean heavily on Facebook for their paid user acquisition efforts, but they also want more control over how and where their ads run. And Instant Articles? No thanks. When Pixelfederation, a game studio based in Slovakia, tested Instant Articles, the return was nil. “The impressions were almost nonexistent, and all of the impressions weContinue reading »

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Facebook On How It’s Mending Fences With Publishers And The Press

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Facebook is trying to reset its relationship status with publishers from frenemy to friend. “That is an area we can do better in,” acknowledged Brian Boland, Facebook’s VP of publisher solutions. As for exactly how Facebook will build stronger ties with publishers, Boland only said, “We’re listening to our partners.” On Wednesday, Facebook unveiled itsContinue reading »

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