Facebook Lets Advertisers Unbundle Their In-Stream Video Buys

AdExchanger |

Facebook is giving advertisers a bit more control over how they buy in-stream video ads within the news feed, through Audience Network and on Watch, its newly launched video tab. In the past, advertisers that wanted to purchase in-stream placements delivered into ad breaks were required to run them in the news feed. Starting Thursday,Continue reading »

The post Facebook Lets Advertisers Unbundle Their In-Stream Video Buys appeared first on AdExchanger.

Read more

Facebook Faces Challenges And Opportunities With ‘Watch’

AdExchanger |

Facebook Watch, the social giant’s video hub that went live for select users on Wednesday, already has a roster of digital video launch partners – like Time Inc., Hearst, Brit & Co., Tastemade, Quartz and McClatchy. But Facebook also wants to broker content deals with the likes of big TV companies like Univision, Major LeagueContinue reading »

The post Facebook Faces Challenges And Opportunities With ‘Watch’ appeared first on AdExchanger.

Read more