As all online advertising exchanges – including Google – switch to a first-price auction format, marketers and publishers can trust...
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Internet-age companies like Apple, Alphabet, Amazon and Netflix, not to mention Chinese technology giants, are spending more on advertising, catching...
Disney closed its $71 billion acquisition of 21st Century Fox on Wednesday, more than a year after it signed a...
Marketing, once largely a creative occupation, now requires understanding of data, tech and business. And many CMOs don’t have the...
Looking for AddThis audience data in the EU? You won’t find it.Oracle Data Cloud has quietly pulled the plug on...
Years ago, TV buyers didn’t bother with connected TV (CTV) because it offered little benefit for a lot of hassle....
Embattled holding company MDC Partners has a new owner. The Stagwell Group, a new-model agency holding company helmed by former...
Bid shading is a technique buyers use in first-price auctions to avoid paying too much, and its importance has increased...
The 35-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks,...
FreeWheel, the Comcast-owned video ad tech company, hosted its first television upfront on Wednesday and is mounting a campaign to...