The Marketer’s Guide To ACR Tech In Smart TVs

If you own a smart TV, chances are its integrated automated content recognition (ACR) technology tracks everything you watch. What started out as a niche technology tracking viewership in high-end smart TVs has spread to the masses: Forty-seven percent of the United States’ 120 million homes own smart TVs, up from 39% a year ago,Continue reading »

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Three Things DTCs Have Learned As They Get Into TV

Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel. While legacy brands have pre-existing preferences for specific programs or media channels and for gross ratings points (GRPs), DTC startups are uniquely suited to bring digital tactics to TV advertising. “The result for legacy brands isContinue reading »

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LiveRamp To Buy TV Analytics Startup Data Plus Math For $150 Million

LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock deal worth $150 million. It’s a strong exit for Data Plus Math, which has raised $7.5 million over two rounds since 2016, and has about 20 employees. And the acquisition gives LiveRamp a strong footholdContinue reading »

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What’s On Tap For Dynamic Yield After The McDonald’s Acquisition

McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and decision logic tech startup Dynamic Yield in March. Dynamic Yield’s technology has been integrated into the drive-thru experience at roughly 700 McDonald’s restaurants in North America so far with plans to roll out more andContinue reading »

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Havas CEO Yannick Bolloré: ‘My Competitors Got It Wrong’

Havas isn’t facing the same pressure to grow as other holding companies are. The privately-held agency network, owned by French media mogul Vincent Bolloré’s family empire, The Bolloré Group, isn’t subject to pressures of the stock market. “When you’re privately owned, you can focus on the long term,” said the elder Bolloré’s son, Havas CEOContinue reading »

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Google’s Ads Data Hub Works For Agencies – But It’s Both A Blessing And A Curse

At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH) ­­– Google’s answer to privacy-safe attribution – despite the implications for independent measurement. ADH supplies a clean room environment in which agencies can continue to use their own modeling capabilities and data science within Google’s walled garden. BecauseContinue reading »

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How The New Salesforce CDP Could Consolidate Cloud Marketing

Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP provider is reimagining what enterprise customers need in their mar tech toolkit, Salesforce Marketing Cloud CEO Bob Stutz told AdExchanger at the company’s Connections conference in Chicago this week. Salesforce considers its CDP product toContinue reading »

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Is Uber’s New Ad Fraud Lawsuit Futile Or Game Changing?

Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s naming names. The suit, filed in early June in a San Francisco court, calls out Hydrane SAS, BidMotion, Taptica, YouAppi and AdAction Interactive for purchasing “nonexistent, nonviewable or fraudulent advertising.” Users who did see theContinue reading »

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Disney’s Data Honcho Discusses Its Unique Approach To Audiences, The Disney ID And Integrating Fox

At Disney, no one messes with the Mouse. The brand is extremely protective of its reputation among consumers, one largely built on trust. At the same time, Disney is a data-driven publisher with an epic amount of O&O. There’s ABC, ESPN, Fox, Hulu, movies, hotel resorts, cruises, theme parks and everything else that formed theContinue reading »

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Cannes 2019: As TV Broadcasters Make Their Pitch, Linear Is The Next Frontier

Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney Digital Network. This year, Disney has a lot more to pitch, with its refined data strategy, audiences available across all of its different properties, theme parks included, the acquisitions of Fox assets like National GeographicContinue reading »

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