GroupM Sets Its Own Viewability Standards For Social In-Feed Ads

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WPP’s media-buying unit GroupM on Thursday unveiled its own global viewability standard for display and video ads on social media feeds. Display ads must be 100% in view for one second before a user scrolls past to count as viewable. Video ads still have to be 100% in view, but can be initiated as autoplayContinue reading »

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Five Early-Stage Ad Tech Startups That Aren’t Focused On Ad Tech

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Ad tech isn’t the investment free-for-all it used to be, but that doesn’t mean the category is dead. True, some types of ad tech have lost their luster. In April, the ad tech investment firm Luma Partners, for the first time since it started doing Lumascapes five years ago, registered fewer new DSPs, SSPs andContinue reading »

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The Road To Rocket Fuel’s Sale

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As with matrimony, the road to acquisition is paved with dalliances – some serious and some … less so. For evidence, look no further than the DSP Rocket Fuel’s impending sale to Sizmek for $145 million, announced on July 18. That deal is expected to finalize in days, after Rocket Fuel’s 30-day “go-shop” deadline, duringContinue reading »

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Can Programmatic Be SoundCloud’s Next Big Revenue Driver?

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It’s been a tough year for SoundCloud. In July, the music streaming and discovery platform cut 40% of its workforce, or 173 employees, to keep the company afloat – for just another quarter. The company has long faced battles with music rights holders, an expensive problem that makes the streaming business tough to monetize. SoundCloud,Continue reading »

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Snap Misses Revenue Expectations And Struggles To Grow Its User Base

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Snap again came in below analysts’ expectations for its Q2 earnings announced on Thursday. Year-over-year, revenue grew 153% to $181.7 million in Q2 and 200% to $331 million for the half year. Quarter-over-quarter, revenue was up roughly 21%. Analysts expected Q2 revenue to clock in at $186 million. Daily active users (DAUs) grew 21% year-over-yearContinue reading »

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More Ad Net Consolidation As Genesis Media Merges With Altitude Digital

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Genesis Media revealed Thursday that it has merged with video ad platform Altitude Digital. The combined entity will do business as Genesis Media. Details of the transaction were not disclosed. The merger comes months after Altitude’s former CEO stepped down. The company, which started out as an ad net, was seeking to reposition itself asContinue reading »

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At AppNexus, Buy Side Falls By The Wayside

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As its sell-side business takes off due to the success of its Prebid open source wrapper, AppNexus’ buy-side operation is treading water relative to rivals such as The Trade Desk. Now the company is considering downplaying it further. In recent months, AppNexus executives have pondered using parts of its buy-side business as a bargaining chipContinue reading »

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Six Months In, mPlatform Begins To Manifest Across GroupM’s Agencies

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It’s been six months since GroupM launched mPlatform to unify its agencies’ access to data and technology. Since its inception, the organization has rolled out a data repository containing insights tied to known consumer IDs and now agencies across GroupM and WPP are “building it into the fabric of their networks,” said mPlatform CEO BrianContinue reading »

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AT&T Taps GroupM North America CEO Brian Lesser To Build A Video And TV Ad Platform

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Brian Lesser, CEO of GroupM North America, will leave the company for a role at AT&T, the WPP-owned media buying giant announced on Friday. “Brian has been a key contributor to 24/7, Xaxis and most recently GroupM, and we are sorry to see him go, but wish him every success in his new role,” GroupMContinue reading »

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Is Facebook’s Mobile Attribution Model Fair?

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Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit? It’s hard to say, because Facebook is what’s known as a self-attributing network, i.e., a walled garden. A self-attributing network is just what it sounds like: a platform that, usually because of its scale, has the powerContinue reading »

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