The Top 10 Programmatic Agencies

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By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa Programmatic has transformed the role of the media agency. When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scrutiny, clients demanded that talent be integrated with their accountContinue reading »

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News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio

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Want to tap News Corp.’s first-party data to target ads across all of its properties? As of Tuesday, you can, thanks to the release of News IQ, which is a managed service (for now) ad platform owned and operated by News Corp. News IQ unifies inventory from publications as varied as The Wall Street Journal,Continue reading »

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Oracle DMP: Still The Most Recognized And Used, But Salesforce DMP And Others Are Ascending

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Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does. But Salesforce DMP has reached some pretty high branches in the year since the Krux acquisition, according to Advertiser Perceptions’ Q3 Programmatic Intelligence Report, released Wednesday. The findings come from aContinue reading »

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NBC: Inconsistent Measurement (And Bad Ads) Are Holding The Industry Back

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The ad industry needs to check itself before it wrecks itself. That was the rallying cry Tuesday at NBCUniversal’s swanky State of the Industry Forum, where 150 digital and broadcast advertising luminaries gathered in midtown Manhattan for fancy eggs and frank discussion. “I’ll cut right to the chase: We have problems,” said Linda Yaccarino, NBCUniversal’sContinue reading »

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Amazon Expands Its Influence On Video Infrastructure, Releases Publisher Workflow Tools

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Amazon wants to own a greater chunk of the video supply chain. Its cloud division, Amazon Web Services, released a suite of video tools called AWS Elemental Media Services on Monday, designed to help live and on-demand video content providers manage workflow. It is available only as a managed service for now. “We’re trying toContinue reading »

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MGM Resorts Lays The Foundation For A Unified Data Strategy

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MGM Resorts International’s media, ecommerce and analytics teams used to work in silos. “You’d have one team in analytics sending out reports … and separate product owners doing A/B testing and data management,” said Sylvester Obafunwa, the company’s director of digital analytics. “In the past, a lot of our [tech] integration was also primarily focusedContinue reading »

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What The DOJ Lawsuit Against AT&T And Time Warner Is All About – And How It Might Affect Future M&A

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The US Justice Department’s antitrust lawsuit against AT&T has thrown a wrench into the $108 billion planned merger between the telco and Time Warner. The complaint, filed late Monday, alleged the merger could “hinder [AT&T’s] rivals by forcing them to pay hundreds of millions of dollars more per year for Time Warner’s networks.” The filingContinue reading »

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Rob Norman Shares His Industry Outlook After 30 Years In The Media Biz

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Agencies are dying? Don’t tell that to Rob Norman, chief digital officer and veteran of WPP’s GroupM, who said Monday he will step down from his full-time role to become a part-time adviser for the company. But even if agencies aren’t having a near-death experience, they should behave like they are, Norman said: “If youContinue reading »

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Dmexco Future Murky In Wake Of Founder Fallout

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Will Dmexco become a no-go? Late last week, the organizers of the Digital Marketing Exposition & Conference (Dmexco) in Germany abruptly severed ties with the show’s two co-founders, Christian Muche and Frank Schneider, sparking concerns over Dmexco’s future. Reports alleged that Dmexco’s organizer and the event’s trademark holders had parted ways with Muche and Schneider’s consultingContinue reading »

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The Purchase Data Playbook For Marketers

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While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have evolved far beyond measurement. The use of transactional data is maturing in media activation, as is the ability to commingle it with other data sources like behavioral, location and even panels in channels like addressableContinue reading »

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