These Are The Supply-Side Ad Servers Trying To Win The Next Generation Of TV

Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal rumble is playing out over who controls the ad serving for data-driven TV campaigns. AdExchanger looked at the TV and video ad serving landscape, where broadcasters and digital ad platforms like Google and Amazon fiercelyContinue reading »

The post These Are The Supply-Side Ad Servers Trying To Win The Next Generation Of TV appeared first on AdExchanger.

Read more

What First-Party Data Does Epsilon Actually Have?

When Publicis acquired Epsilon for $4.4 billion on Sunday, it put a big emphasis on the value the company brings to the group around first-party data. But while Epsilon has deep experience working with its clients’ first-party data and managing their CRM databases and loyalty programs, it doesn’t actually own first-party data – depending onContinue reading »

The post What First-Party Data Does Epsilon Actually Have? appeared first on AdExchanger.

Read more

A+E Networks Connects Direct Sold Inventory To Programmatic

A+E Networks said Wednesday that it will work with Comcast-owned FreeWheel to unify demand across its direct sold and programmatic ad buyers. When viewers stream shows via an OTT device, phone or computer, A+E has to balance programmatic bids with direct sold buys sold through cable channels, like A&E, History and Viceland, said Jason DeMarco,Continue reading »

The post A+E Networks Connects Direct Sold Inventory To Programmatic appeared first on AdExchanger.

Read more

Disney In One Buy: How Disney Is Unifying Its Advertising Approach

At AdExchanger’s Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney’s SVP of advertising solutions and performance advertising, will share how it’s selling connected TV as consumer habits and advertising preferences change. Disney is on a mission to unify its inventory across platforms and offer buyers alluring scale against much smaller audienceContinue reading »

The post Disney In One Buy: How Disney Is Unifying Its Advertising Approach appeared first on AdExchanger.

Read more

Sizmek’s Bankruptcy Is Changing How The Supply Side Manages DSP Debts

One of the most pressing concerns from Sizmek’s bankruptcy comes from SSPs, which must reconsider how they think about risk and credit with their longtime partners. Brands and agencies often pay DSPs on 90-day or even 120-day cycles. But DSPs pay SSPs between 30 to 60 days. There’s a separate contract between an SSP andContinue reading »

The post Sizmek’s Bankruptcy Is Changing How The Supply Side Manages DSP Debts appeared first on AdExchanger.

Read more

The Ad Buyer’s Wish List For Snapchat’s TBD Audience Network

Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked and the beta likely won’t open until some point this summer. So, advertisers have to wait to find out how targeting will work outside of the Snapchat platform, what data will be available and whatContinue reading »

The post The Ad Buyer’s Wish List For Snapchat’s TBD Audience Network appeared first on AdExchanger.

Read more

Publicis Buys Epsilon For $4.4B – But Will It Be Able To Integrate The Frankenstack?

Publicis Groupe’s $4.4 billion purchase of email marketing and data company Epsilon on Sunday comes down to three words: first-party data. “What is really important for our clients is to build their first-party data,” said Publicis Groupe CEO Arthur Sadoun on an investor call Monday. “If not, they will be killed by direct to consumerContinue reading »

The post Publicis Buys Epsilon For $4.4B – But Will It Be Able To Integrate The Frankenstack? appeared first on AdExchanger.

Read more

Disney Is ‘All In’ On Streaming – But Advertisers Are Out Of Luck

“Let it go, let it go” is the theme song for any advertisers who might’ve had their hearts set on an ad-supported option for Disney+. There won’t be one, Disney revealed during an investor day event on Thursday in Los Angeles. Disney’s direct-to-consumer (DTC) streaming service, slated to launch in the United States on Nov.Continue reading »

The post Disney Is ‘All In’ On Streaming – But Advertisers Are Out Of Luck appeared first on AdExchanger.

Read more

Walmart’s Ad Tech In-Housing Continues With Deal For Polymorph Labs

Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with it’s in-house advertising program on Thursday with the acquisition of Polymorph Labs, a San Francisco-based ad tech startup. Walmart did not disclose terms of the deal or how many employees it will add with Polymorph. Polymorph, formerly AdsNative, raised a totalContinue reading »

The post Walmart’s Ad Tech In-Housing Continues With Deal For Polymorph Labs appeared first on AdExchanger.

Read more

LiveRamp Gets Into Data Privacy Tech With Acquisition Of Faktor CMP

LiveRamp has acquired the consent management platform (CMP) Faktor, the company said Thursday. Terms of the deal were not disclosed. But LiveRamp will take on Faktor’s 11-person team in Amsterdam. Faktor was founded in 2017, in the run-up to the European Union’s implementation of GDPR, when publishers reevaluated their data collection and privacy policies. LiveRampContinue reading »

The post LiveRamp Gets Into Data Privacy Tech With Acquisition Of Faktor CMP appeared first on AdExchanger.

Read more