The Marketer’s Guide To Voice

“Alexa, find my consumers.” Brands are trying to crack the code on voice as automated home assistants take root in American homes. Voice is sure to be a big topic again at CES this year, as marketers descend on Las Vegas on Tuesday to learn about the latest trends in consumer technology. While speech recognitionContinue reading »

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Open Online IDs Compete To Be Ad Tech Standards

The past two years have seen a rush of consortiums, coalitions and ad tech products that all hope to standardize online IDs to improve match rates. But industry leaders, for-profit startup and nonprofit initiatives can have very different ideas on how to solve that problem. “The question is which one of these models will gainContinue reading »

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2018: The Year Podcasts Grew Up And Programmatic Audio Took Off

Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation. The podcast industry began to mature this year as growing audiences garnered attention from radio broadcasters, streaming audio giants and big brands. But a lack of available audience data still hinders programmatic and measurement. Meanwhile, streaming audio andContinue reading »

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The Top Data-Driven Advertising Stories And Trends Of 2018

2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that have obscure digital audiences and create new demand for addressable media. And even as ad tech companies embrace higher levels of transparency, every layer peeled reveals more auction tricks and data dealings, like bid cachingContinue reading »

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Comcast Unveils Its Blockchain-Based Data Sharing Solution To Power Addressable TV

If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable Advertising your very own Santa Claus. Comcast Corporation’s ad division unveiled Blockgraph on Friday, designed to help media owners and advertisers securely share data for addressable TV advertising. Blockgraph is winding down its pilot phaseContinue reading »

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Where Facebook Went Wrong In 2018, And Why Advertisers Are Still On Board (For Now)

2018 was the year Facebook’s skeletons really came skittering out of the closet, and the drip, drip, drip of bad news is seemingly endless. On Tuesday, the New York Times reported that Facebook shared more data with more partners than previously disclosed, including contact information, private messages and friend lists. Facebook’s response to the TimesContinue reading »

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Samsonite’s Amazon Strategy In Four Words: “Play Chess, Not Checkers”

Working with Amazon is about going in with your eyes open, said Charlie Cole, global chief ecommerce officer at luggage juggernaut Samsonite and chief digital officer at Samsonite-owned Tumi. “Amazon has a proven track record of creating brands in a data-centric way,” Cole said. “I’m always a little surprised when people on the brand sideContinue reading »

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Sovrn’s Acquisition Of VigLink Shows A Potential Non-Ad Tech Future For SSPs

Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising exchange. Sovrn began in 2014 as an SSP offering scale and analytics on its aggregated publishing data, growing to be one of the largest ad networks with tens of thousands of blogs and publisher clients.Continue reading »

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Remembering Oath’s Jay Seideman: ‘He Was The Type Of Guy Many Of Us Strive To Be’

Jay Seideman was a father, husband, athlete, musician and mentor. A guy who many said was hysterically funny, cooler than the other side of the pillow and could get others to rally behind his cause. Seideman, Oath’s SVP of advertiser demand platforms who drowned Dec. 7 while surfing at San Francisco’s Ocean Beach, left aContinue reading »

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Nielsen’s Q2 Audience Benchmark Shows How Connected Devices Are Reshaping Media

The more things change, the more they stay the same. The old adage applies to the new media landscape, where sweeping technology changes have scattered US audiences across new devices but has also greatly increased the amount of content consumed per year. The average American adult watches 5 hours and 24 minutes per day ofContinue reading »

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