Facebook’s New Political Transparency Tools To Limit Inflamed Opinions And Dark Posts

Facebook on Friday put in place new transparency and verification processes for political advertisers. Last October, the company said it would begin allowing only authorized advertisers to run electoral ads, which explicitly advocate for or against an active political candidate. But that authorization will now apply to any advertisers who want to run “issue ads”Continue reading »

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The Complete Guide To CDPs

“The Complete Guide to CDPs” is presented by mParticle. The customer data platform (CDP) is the new “it” acronym, an emerging technology commanding a recent deluge of analyst and investor interest of late. The CDP category is largely undefined – no specific features and functions definitively characterize a CDP. “People are defining it the wayContinue reading »

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Zuck Speaks: Facebook Restricts API Data Access And Shares Updates On User Privacy Efforts

A blog post by Facebook Chief Technology Officer Mike Schroepfer on Wednesday detailed restrictions on data access for a number of its APIs, including events, groups and pages. Read it. (The blog also revealed in that post that Cambridge Analytica had harvested 87 million profiles, rather than 50 million, as was originally widely reported.) DeveloperContinue reading »

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Acxiom CEO: ‘Signs’ That Facebook May Reverse Data Import Policy

Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday in a letter to advertisers. Read it. “We’ve seen some signs that Facebook is reconsidering the initial policy they issued last week on data imports in light of advertiser concerns that will have an economicContinue reading »

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WPP Confirms Its Board Will Investigate CEO Martin Sorrell

WPP confirmed Tuesday that its board has hired an independent counsel to investigate CEO Martin Sorrell for misuse of funds and allegations of inappropriate behavior. The Wall Street Journal first reported the news. The advertising giant issued the following statement regarding the investigation: “The Board of WPP has appointed independent counsel to conduct an investigationContinue reading »

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Oracle DMP Still Has Strong Consideration Among Marketers – But Will It Last?

Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report, and has moved closer to catching Oracle. Oracle DMP, despite leading in marketer use and intent, lags behind in the selection factors relevant to marketers. Advertiser Perceptions Chief Strategy Officer Kevin Mannion noted that Oracle inheritedContinue reading »

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Agencies: Facebook’s Removal Of Third-Party Data Will Turn Back The Clock On Targeting

Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard. Previously, buyers could directly apply third-party data segments to their targeting on Facebook through suppliers like Acxiom, Oracle and Experian to enrich Facebook’s data with offline segments. Now, marketers using segments from third-party data brokersContinue reading »

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How Turner Monetizes New Channels Amid Changing Viewer Habits

Amit Chaturvedi, EVP of revenue and operations and product management for Turner, will speak at AdExchanger’s Programmatic IO conference on April 10-11 at the Marriott Marquis in San Francisco. At Turner, Amit Chaturvedi’s job is to support ad sales and drive revenue. He’s the guy responsible for vetting vendor partners and building a stack to ensure theContinue reading »

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In Buying AdsWizz, Pandora Becomes A Programmatic Power Player

Pandora has been vocal about its need to increase its ad tech capabilities since CEO Roger Lynch took the helm in November. With Wednesday’s acquisition of programmatic audio platform AdsWizz for $145 million, Pandora has gone from a programmatic newcomer to one that could control the market. “We’ve invested in proprietary ad tech for aContinue reading »

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Facebook Can’t Control Unauthorized Data Sharing

The Cambridge Analytica debacle demonstrated that Facebook has no systematic way of knowing what happens to data once it leaves the platform. What happened wasn’t a data breach – but that isn’t what matters. “Partners are bound by agreements that say they’re not supposed to share the data out, but there’s no way to regulate it,Continue reading »

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