Why Videology And Other Early Ad Tech Companies Streamlined Once They Hit Scale

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While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a while, many took pains to rightsize over the past year or so. For some, the intent was to recapitalize or to prep for a sale if an IPO was a no-go. For others, it wasContinue reading »

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A Publisher’s Guide To GDPR

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With Europe’s General Data Protection Regulation (GDPR) set to take effect in a few short months, smart publishers are leaving nothing to chance. Everyone in the supply chain could be held accountable if they aren’t compliant by May 25, and stakeholders at every level are in a frenzy to renegotiate contracts that protect themselves inContinue reading »

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2017: The Year The Holding Companies Fell To Earth

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The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The agency business has been in flux for years, but 2017 offered the “perfect storm” of challenges that caused growth to stutter, said Greg Paull, principal analystContinue reading »

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The Five Forces That Transformed Programmatic Auctions In 2017

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In 2017, five industry developments caused the ad tech industry to rethink how auction dynamics and quality controls should work in programmatic. These factors, detailed below, stem partly from header bidding, which made it harder for exchanges to win auctions and created a huge burden on DSPs to listen to more impressions. Supply chain issuesContinue reading »

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Brand Safety In 2017: Where We’ve Been, Where We’re Going

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Brand safety and transparency were top-of-the-agenda items for advertisers in 2017. But if this was the year of faux pas, mea culpas and the start of a move toward better controls, 2018 will be about buckling down. “The billions of ad dollars pulled off platforms in 2017 was a clarion wake-up call,” said Bill Marino,Continue reading »

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India-Based Times Internet Bets On Products, Not Ads, To Grow Media Business

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In India, the media company behind its biggest news websites – Times of India, The Economic Times and the Mumbai Mirror – also offers apps and sites where users can make restaurant reservations, study for a test, stream music, buy stocks or track cricket scores. By building its own ad tech stack and developing mobile-heavyContinue reading »

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M&A 2017: The Year Of Simplifying And Strengthening

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Facebook and Google are no longer the ad tech acquirers they once were, and yet, the M&A landscape of 2017 is littered with their fingerprints. Media companies swallowed one other to add scale and massive amounts of content to stave off the duopoly’s dominance. Just look at Meredith-Time, AT&T-Time Warner and Disney-Fox. AT&T’s bid forContinue reading »

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The Top Stories And Trends Of 2017 In Data-Driven Advertising

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What interested AdExchanger readers most in 2017? The most popular stories of the year show that header bidding’s evolution remained a hot topic – server-to-server integrations, in-app header bidding and supply-path optimization. But 2017 was also a year of upheaval. Fallout from Apple’s Safari changes and Google’s YouTube changes concerned many readers. And there wasContinue reading »

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Data And Diversification: How Publishers Survived 2017

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In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers that were programmatic holdouts, avoiding the main way advertisers do data-driven buying, course-corrected this yearContinue reading »

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