“We’re privacy-centric,” said every marketer ever. But what was once a reflexive statement must now be backed by substance. Despite...
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When AT&T bought Time Warner in June to create a programmatic exchange for the TV industry, many looked to Verizon’s...
Marketers have a lot to contend with in 2019. Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations...
A slew of consortiums, collaborations and integrations have emerged to fill the need for a universal advertising ID, which would...
BuzzFeed, Verizon Media and Gannett all had layoffs this week, as the media business struggles to find its way in...
This article was produced in partnership with MoPub. As time spent in mobile apps continues to soar, in-app ad spend...
Mel Edwards, the newly minted global CEO of Wunderman Thompson, has a huge job ahead of her. When the agency...
Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last...
Remember when Hulu opened its automated private marketplace at the beginning of 2019? Turns out Telaria is the vendor that’s...
Claritas acquired the CRM and identity company AcquireWeb on Tuesday, the third in a yearlong buying spree as Claritas revamps...