Procter & Gamble’s overall advertising budget is still decreasing as the company pulls back on agency fees and services, but...
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Many in the ad tech industry view demand-side platforms (DSPs) as commodities.Sizmek is hoping to prove otherwise, as it took...
By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae PaolettaProgrammatic is expanding, becoming a glossier way to transact...
Another day, another Facebook blunder, mishap or scandal – or so it’s felt since the Cambridge Analytica storyline kicked in mid-March.But...
National advertisers don’t particularly covet college media inventory. The buying process is manual and clunky, and the ad is often...
AMC Networks said Thursday it will allow advertisers to dynamically insert ads to reach specific households, marking its first foray...
Even Facebook isn’t impervious to the downstream effects of repeated scandals, macro privacy trends and the law of large numbers.With...
While most of Spotify’s ad-supported revenue comes from direct-sold inventory, its programmatic self-serve platform is growing fast – and now...
Forward-thinking public relations firms are becoming savvy programmatic media buyers as the worlds of earned and paid collide.Paid social has...
It is “inevitable” that nation-states will try to leverage Facebook and its ad platform to influence elections and political sentiment...