The podcast industry is growing, and audio giants want a piece of it.Twenty-six percent of Americans listen to podcasts every...
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Don’t confuse Google’s Waze with its homegrown Maps product.Waze, which Google acquired in 2013, has a much different value prop....
Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting...
Martin Sorrell may be out as CEO of WPP, but he’s not done as an entrepreneur yet.“I’m going to start...
Why would a consumer device giant like Samsung want to get into media sales?It seems implausible and yet that’s what...
Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake.“And it’s for advertisers that...
Ariana Grande might have belted out a few songs at YouTube’s Brandcast on Thursday, but not even she could drown...
Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB...
Customer data platform (CRM) capabilities borrow attributes from CRM, tag management and even more traditional data onboarding.Consequently, they are often conflated with...
Google’s decision last Friday to limit portability of the DoubleClick ID outside of Google’s ecosystem was done in the name...