Google’s decision last Friday to limit portability of the DoubleClick ID outside of Google’s ecosystem was done in the name...
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Snap’s hotly contested redesign had a material negative impact on revenue, the company said in its Q1 earnings report.Revenues for...
Federal Trade Commission (FTC) can finally take down its vacancy sign. More than a year into Trump’s presidency, five new...
Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys...
Although Tasty, BuzzFeed’s popular food property, commands a ton of reach, it wants advertisers to know that it’s also a...
IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a...
Dentsu Aegis-owned 360i said Wednesday that former president Jared Belsky will become CEO.Belsky was promoted to the new role after...
Oracle has acquired Grapeshot, a UK-based contextual targeting startup, the companies announced Tuesday. Grapeshot provides pre-bid insights based on the...
Although a handful of advertisers have suspended their Facebook campaigns in the wake of the platform’s ongoing data scandal, most...
Viacom on Monday formed a multi-year agreement with Comcast’s advanced ads business, FreeWheel, to expand its use of the tech...