NBCUniversal has joined the TV consortium OpenAP.Launched just over a year ago, OpenAP is a joint effort by broadcast networks...
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Most consumers are only just learning about the inner workings of the ad-supported internet – and they don’t like what they...
Longtime WPP CEO Martin Sorrell’s abrupt departure Saturday shocked the industry.Sorrell, 73, is the advertising giant’s founding CEO and the...
WPP CEO Martin Sorrell stepped down Saturday from the massive agency holding company he founded in 1985 and where he...
Brands like Uber, Ubisoft and Bayer have evolved their programmatic in-housing tactics in recent years – and all three outlined those...
As Facebook CEO Mark Zuckerberg faced a second congressional grilling on Wednesday in Washington, DC, the company’s VP of ads...
“We didn't take a broad enough view of our responsibility, and that was a big mistake. It was my mistake,...
In Facebook CEO Mark Zuckerberg’s prepared statement for Congress, he describes how his company hopes to prevent illicit data sharing...
A handful of major news companies are trying to figure out how live news broadcasts fit in digital media. The...
YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess...