The cross-device identity company Drawbridge abandoned its advertising business in the EU and is trying to reconcile its data business...
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On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject...
This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including...
Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday.While LittleThings is the first pub to...
Although national broadcast networks have led the charge on audience data and automation – at least in the linear TV...
When Facebook, Twitter and Google executives were summoned late last year to testify before Congress on political interference and advertising...
With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into...
by Sarah Sluis and Alison Weissbrot Even the most sophisticated marketers need assistance crossing the Lumascape – or just figuring...
Major brands like AT&T and Bayer are on a crusade to bring transparency back to the digital media supply chain...
Call it fashionably late: Pandora has finally showed up to the programmatic audio party.The digital audio platform said Tuesday buyers...