Like its competitors, IBM is acquiring and building a video stack. Instead of focusing on media execution, however, IBM is...
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CES has always been about TV, and 2017 was no exception. Displays got a whole lot sharper and devices got...
Rocket Fuel has made organizational changes, resulting in laying off 11% of its headcount – 93 services and admin positions...
GroupM exec John Montgomery has been to CES for nearly a decade, but this is his first year attending as...
Publishers like Bloomberg and The Washington Post have raced to roll out non-intrusive ad formats priced on attention and engagement...
In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal...
The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new...
Addressable TV significantly expanded in 2016, both in terms of ad spend and the size of the total addressable market....
A year ago, the rise of ad blockers put the online advertising ecosystem into an existential crisis. But not only...
Ad tech mergers and acquisitions (M&A) has been a roller coaster in recent years, and 2016 certainly didn’t let up....