After tipping their pitches considerably in recent years, Major League Baseball and ESPN announced Thursday that they have "mutually agreed"...
Fees
Google has spent the last week arguing that it faces fierce competition in the ad market, presenting its side in...
Roku could start running ads every time you pause a blu-ray. Plus, the kickbacks required to play in the retail...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Programmatic Standoff Agencies sing the praises of open...
Crunchtime The EU’s Digital Markets Act has teeth – and now it’s biting, TechCrunch reports. The DMA regulates anti-competitive practices within...
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech...
In its latest operating system update, Apple said it's taking a cut of boosted posts, a format available on social...
Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s Private Parts Amazon has been reducing the number...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Rate Takeaways The fees collected by intermediaries...