Google has spent the last week arguing that it faces fierce competition in the ad market, presenting its side in...
Fees
Roku could start running ads every time you pause a blu-ray. Plus, the kickbacks required to play in the retail...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Programmatic Standoff Agencies sing the praises of open...
Crunchtime The EU’s Digital Markets Act has teeth – and now it’s biting, TechCrunch reports. The DMA regulates anti-competitive practices within...
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech...
In its latest operating system update, Apple said it's taking a cut of boosted posts, a format available on social...
Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s Private Parts Amazon has been reducing the number...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Rate Takeaways The fees collected by intermediaries...
No one said ad tech wasn't complicated. If a brand like Pepsi pays $ 10 to run an online ad...