New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/US,...
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In the not-so-distant past, a business-focused technology company could slap its logo onto a stadium, vehicle or athlete in a...
Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video....
AUCKLAND, Friday: Despite podcasting still being a growing medium in Aotearoa, exponents of the art say there’s still a large...
At every industry event, and across my many friends in the advertising business, I am most often asked, "Why should...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Off Topic The ad industry isn’t sold on...
In a new integrated campaign, Bank of New Zealand via Colenso BBDO is reassuring homeowners that if you’re looking for...
The vast majority (72%) of people say they would choose brands that use humor effectively over their competitors. The challenge...
3D Apartment aims to take some of the pain out of apartment hunting and interior decorating by using VR and...
//www.youtube.com/watch?v=FCfMB2Grevg AUCKLAND, Today: Twin-city (Auckland & Queenstown) creative content & production agency Shotover has won a pitch to create a...