Infosys’ B2B Marketing Strives to Find the Human Side of AI

In the not-so-distant past, a business-focused technology company could slap its logo onto a stadium, vehicle or athlete in a tech-savvy sport and connect its brand and products to the action. Since the introduction of Generative AI within the last year, however, firms like Bangalore-based Infosys increasingly have to use those partnerships as B2B demos…
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