Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo....
Finds
In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George Floyd's murder, one...
New Zealand PR agency Common Ground PR has gone from the power of one to two as ex-Broadsheet Editor Rosie...
As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards...
The majority of influencers and social media creators across Europe are breaking European Union consumer law by failing to disclose...
Following its launch just one year ago, PepsiCo's Starry lemon-lime soda will make its Super Bowl debut in 2024 in...
A new report shows that 84% of queries on Google search will be shown a result powered by Search Generative...
In 2023, climate publisher The Cool Down set a goal of reaching 10 million monthly unique visitors, aiming to prove...
A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality...
When Kris Saim told his agency that he had stage four colon cancer, he was met with the stability that...