Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence...
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Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer...
San Francisco-based data intelligence firm Truthset announced it raised $ 5 million in Series A funding last week, a sum...
Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land...
Brands can now buy in-store audio ads through Yahoo. A new partnership between Yahoo and Vibenomics allows advertisers to bid...
Artificial intelligence startup ScalePost is helping firms like Perplexity--which announced its publisher revenue share program July 30--curry favor with publishers...
Privacy-compliance platform SafeGuard Privacy has raised $ 3.6 million in its latest "seed-extension" funding round. This is the company's second...
Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the...
Adtech firm Sonobi is pursuing a sale via investment banking firm BrightTower, according to three sources familiar with the deal....
Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it...