The marketing and media agency North & Warren acquired the experiential agency Interluxe on Thursday, creating a combined firm designed...
Firm
Payper, New Zealand’s results-based PR firm, has relaunched under the leadership of communications expert Lewis Hampton. Initially launched in 2016...
AI startup MarkeTeam, which has raised $ 5 million in funding, specializes in using AI agents to replicate marketing tasks...
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued...
Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence...
Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer...
San Francisco-based data intelligence firm Truthset announced it raised $ 5 million in Series A funding last week, a sum...
Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land...
Brands can now buy in-store audio ads through Yahoo. A new partnership between Yahoo and Vibenomics allows advertisers to bid...
Artificial intelligence startup ScalePost is helping firms like Perplexity--which announced its publisher revenue share program July 30--curry favor with publishers...