San Francisco-based data intelligence firm Truthset announced it raised $ 5 million in Series A funding last week, a sum it wants to put to improving the accuracy of consumer data powering the ad industry. The firm claims an eye-popping 60% of consumer data is inaccurate, leading to waste and reduced profitability for marketers, according to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware