As the artificial intelligence gold rush continues, valuations have soared to dizzying heights. From generative AI models that can write...
Firms
For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising...
As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science...
In recent months, there's been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital...
The ongoing battle between artificial intelligence models and publishers is not an even playing field, and media outlets with high-quality...
How did an oil baron end up in charge of the world's biggest climate conference? With the help of the...
Sensitive content: This article mentions deaths related to the Israel-Hamas war. At the start of October, the advertising industry usually...
Data from Mattress Firm's podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales. The...
YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading...
Ad-tech firms DoubleVerify and Integral Ad Science were subpoenaed by lawyers representing Elon Musk in his defense against a lawsuit...