As Oracle Advertising winds down–with it, contextual firm Grapeshot and media quality firm Moat–ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they’ve had). But marketers, agencies and publishers have grown increasingly suspicious of the traditional ad verification…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
For Advertisers, Hydration Breaks Were the Star of the World Cup
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Former One NZ boss signs up to be Les Mills’ new CEO