E.W. Scripps becomes the first CTV publisher to adopt OpenPass, The Trade Desk's single sign-on product for user authentication. The...
First
The first step in the retail media evolution is for every retailer to create its own data-driven ad platform. Check....
Perplexity, a generative artificial intelligence startup with a $ 1 billion valuation and a big-swing mentality, launched its first paid...
Everyone wants to be first to try the new big thing, and according to Pitchblack and Hearts & Science, the...
AUCKLAND, Today: Popeyes Fried Chicken has arrived, and everyone wants a taste. But being the first to try it? That’s...
Netflix is looking to score on its NFL Christmas Day games by doubling down on adtech. In its first in-person...
Amazon kicked off its first-ever upfront event with advertising right out of the gate, including pitches about its scale, shopper...
West Coast-based Reefton Distilling Co. has become the first New Zealand whisky distillery and first West Coast business to achieve...
Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable, ahead of its TV upfront...
Criteo has decided to show off its retail media revenue. During its earnings call Thursday morning, the company split out...